Universal Everything created a series of films as launch content for the largest digital billboard in Times Square – Extending around a whole city block with a resolution of 24 million pixels.
Exploring the theme of ‘change is constant’, this film draws inspiration from technological advances, expansive landscapes and the New York skyline itself to highlight the full potential and impact of the screens.
Creative Director: Matt Pyke
Creative Director: Dylan Griffith
Animation Director: Chris Perry
Animation: Cai Matthews
Character Animation: Yes, Commissioner?
Sound Designer: Simon Pyke
Producer: Greg Povey
Video Footage: Danilo Parra
Commissioned by SecondStory for Vornado Realty