I was again asked by Palace to produce and direct the promo for their latest footwear collaboration with Adidas Originals - The 'Palace Pro Boost' - An evolution of their previous collaborative trainer, it sees the addition of the Adidas boost sole to the 'Palace pro' upper.
Whilst the spot uses the common visual language of photo realistic renders & abstract 3D forms combining, the spot still carries the unmistakeable Palace tongue-in-cheek, self reflexive tone, highlighting the boost technology & the significance of the collaboration in their own unique voice.
In addition to the online promo, and continuing the theme of using London landmarks as promotional tools, we also created custom Black Taxi wraps.
Creative Director: Lev Tanju
Director/Producer: Cai Matthews
3D artist: Misha Shyukin
Audio Design: Soundnode
Voice artist: Scheiffer Bates